Sicuro Restaurant - Branding and Adversiting

Branding developed for a Pizzeria Restaurant. We made a complete proposal for the Interior Design, Naming , Graphic Design, Advertising, 3D Visualization and Social Media. The restaurant would open in a space that was an old bank that still had a giant safe inside the space. So we created something unique by taking advantage of its two peculiarities: being a pizza place and a bank. We combined this two concepts into a logo and remaining branding created for the brand. We wanted the name to be totally Italian and to reflect the concept of the space. We have come to the name Sicuro - a word used in the daily life of Italians which means safety and certainty. The logo is rounded like a pizza, like a safe locker and like a quality stamp which gives customers the guarantee of using the best ingredients made by the best pizza chef in town.

"A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service from another."

Advertising Campaign

An all type campaign built on statements about the brand, food and space. This key concept has a big potential of declination with headlines that can be created indefinitely, and to turn Sicuro in a daily life expression.

"Campo de Ourique best kept secret. Sicuro (for sure)"

"Only handmade and original pizzas. Sicuro"

"Best pizza in town. Sicuro"

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