"A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service from another."

Advertising Campaign
An all type campaign built on statements about the brand, food and space. This key concept has a big potential of declination with headlines that can be created indefinitely, and to turn Sicuro in a daily life expression.
"Campo de Ourique best kept secret. Sicuro (for sure)"
"Only handmade and original pizzas. Sicuro"
"Best pizza in town. Sicuro"
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